from Jumping the S-Curve, Paul Nunes & Tim Breene, 2011
High performance organisations thrive by successfully delivering some form of innovation to their beneficiaires, their customers. In order to do so, we need to prepare for the future, and gain insight on the potential of change : the Big Enough Market Insight (BEMI). The BEMI needs to be big enough, valuable enough and certain enough.
The idea is to constantly be on the lookout for game changers, anticipating the environment needs, detecting long term trends, listening to the subtle changes, in order to Jump the curve. It is about envisioning a world that would be , thanks to strong insight and early commitment to important market conditions. The secret is about what you do to prepare for the jump on the way up : understanding the beneficiaries’ real problems, the pain points that need to be removed, as well as the specific obstacles that have kept competitors from addressing those issues.
The new game changers are : business analytics (big data) leading to real-time individualized recommendations, digital marketing (social media), cloud computing (software, storage and computing power, innovative products specific to emerging markets, mobility (networking capabilities between devices), talents with a global mindset, smart infrastructure solutions to reduce energy consumption, manage congestion and connect people more efficiently and sustainability.